These changes will be implemented gradually to ensure a smooth transition. During this period, we will use dual branding, which means you will see both the hologram and the new authenticity label on our products. This approach allows us to utilize our remaining holograms and original security thread while helping customers become familiar with both markings before the full transition. This strategy also helps us minimize waste, which aligns with SDCE’s commitment to environmental responsibility, while preventing additional costs from being passed on to our customers.
The changes to our logo are minimal, but the new design offers a more modern and streamlined look. It also brings consistency with our subsidiary, Sam Weller Ltd., which manufactures all of our full-width fabrics.
Please rest assured that these updates will not affect the industry-leading quality of our products or services. We remain fully committed to maintaining the high standards our customers expect.
Finally, we would like to express our sincere thanks to all of our customers for their continued support. You can look forward to the same market-leading quality and service that you have come to rely on.
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